Professional Summary
UX generalist with a marketing, front-end development and design background. Primary focus is to create meaningful experiences through user empathy, customer feedback and analytics.
Work Experience
Federal Reserve Bank of Cleveland July 2017 - Present
FRBC UX Designer Senior December 2019 - Present
• Conduct research through moderated usability studies, focus groups, design thinking sessions, interviews, data analysis and customer surveys.
• Create personas, journey maps, style guides, low- and high-fidelity prototypes, and wireframes.
• Make sure that all designs are 508 compliant with current web accessibility guidelines.
• Leads all phases of the product lifecycle, including product ideation, user persona definition, requirement elicitation, cross-discipline UX design sessions, usability testing, and data analytics.
• Exhibit product ownership by presenting work and rationale to stakeholders.
• Lead and guide ux designers and developers.
• Conduct research through moderated usability studies, focus groups, design thinking sessions, interviews, data analysis and customer surveys.
• Create personas, journey maps, style guides, low- and high-fidelity prototypes, and wireframes.
• Make sure that all designs are 508 compliant with current web accessibility guidelines.
• Leads all phases of the product lifecycle, including product ideation, user persona definition, requirement elicitation, cross-discipline UX design sessions, usability testing, and data analytics.
• Exhibit product ownership by presenting work and rationale to stakeholders.
• Lead and guide ux designers and developers.
FRBC UX Designer July 2017 - December 2019
• Conduct research through moderated usability studies, focus groups, design thinking sessions, interviews, data analysis and customer surveys.
• Create personas, journey maps, style guides, low- and high-fidelity prototypes, and wireframes.
• Make sure that all designs are 508 compliant with current web accessibility guidelines.
• Leads all phases of the product lifecycle, including product ideation, user persona definition, requirement elicitation, cross-discipline UX design sessions, usability testing, and data analytics.
• Exhibit product ownership by presenting work and rationale to stakeholders.
• Brought in a style guide, along with helping create a component library so that all development teams were using the same code base.
BrandMuscle May 2013 - July 2017• Conduct research through moderated usability studies, focus groups, design thinking sessions, interviews, data analysis and customer surveys.
• Create personas, journey maps, style guides, low- and high-fidelity prototypes, and wireframes.
• Make sure that all designs are 508 compliant with current web accessibility guidelines.
• Leads all phases of the product lifecycle, including product ideation, user persona definition, requirement elicitation, cross-discipline UX design sessions, usability testing, and data analytics.
• Exhibit product ownership by presenting work and rationale to stakeholders.
• Brought in a style guide, along with helping create a component library so that all development teams were using the same code base.
BrandMuscle Digital Strategist Designer/Developer for Digital/UX Teams March 2017 - July 2017
• Design and development of digital products, templates and web based and mobile experiences that fulfill client strategic marketing objectives while meeting the needs of users.
• Create wireframes and prototypes for Brandmuscle’s product “Brand Builder” business units and digital products.
• Analyze reporting and analytics of the business units within “Brand Builder” and digital products to see which areas they can be improved upon to offer the best experience for the client and the user.
• Help guide the client and internal Brandmuscle teams in the best direction for the clients’ digital strategic marketing objectives.
• Help oversee and QA of the offshore development team’s projects and progress.
• Research and develop the latest UX/digital trends to help improve our digital products.
• Worked along side other Brandmuscle teams to meet objectives.
• Design and development of digital products, templates and web based and mobile experiences that fulfill client strategic marketing objectives while meeting the needs of users.
• Create wireframes and prototypes for Brandmuscle’s product “Brand Builder” business units and digital products.
• Analyze reporting and analytics of the business units within “Brand Builder” and digital products to see which areas they can be improved upon to offer the best experience for the client and the user.
• Help guide the client and internal Brandmuscle teams in the best direction for the clients’ digital strategic marketing objectives.
• Help oversee and QA of the offshore development team’s projects and progress.
• Research and develop the latest UX/digital trends to help improve our digital products.
• Worked along side other Brandmuscle teams to meet objectives.
BrandMuscle Digital Coordinator Designer/Developer for Digital/UX Teams Jan. 2015 - March 2017
• Design and development of digital products, templates and web based and mobile experiences that fulfill client strategic marketing objectives while meeting the needs of users.
• Develop DIRECTV weekly Dealer Updates microsite and emails that went out to all owners and dealers to inform them about recent news from corporate.
• Create wireframes and prototypes for Brandmuscle’s product “Brand Builder” business units and digital products.
• Designing easy to use Brand Builder business units for the user to quickly build out marketing templates for their business.
• Analyze reporting and analytics of the business units within Brand Builder and digital products to show the client and internal teams how well a campaign is doing along with what areas they can improve on.
• Help oversee and QA of the offshore development team’s projects and progress.
• Worked along side other Brandmuscle teams and guide them in the best direction to help meet objectives.
• Design and development of digital products, templates and web based and mobile experiences that fulfill client strategic marketing objectives while meeting the needs of users.
• Develop DIRECTV weekly Dealer Updates microsite and emails that went out to all owners and dealers to inform them about recent news from corporate.
• Create wireframes and prototypes for Brandmuscle’s product “Brand Builder” business units and digital products.
• Designing easy to use Brand Builder business units for the user to quickly build out marketing templates for their business.
• Analyze reporting and analytics of the business units within Brand Builder and digital products to show the client and internal teams how well a campaign is doing along with what areas they can improve on.
• Help oversee and QA of the offshore development team’s projects and progress.
• Worked along side other Brandmuscle teams and guide them in the best direction to help meet objectives.
BrandMuscle Digital Associate Designer/Developer Sept. 2013-Jan. 2015
• Design and development of digital products, templates and web based and mobile experiences that fulfill client strategic marketing objectives while meeting the needs of users.
• Develop DIRECTV weekly Dealer Updates microsite and emails that went out to all owners and dealers to inform them about recent news from corporate.
• Designed and developed clients’ marketing campaign emails along with providing reporting from Litmus and ExactTarget to show how well the campaign performed.
• Design and development of digital products, templates and web based and mobile experiences that fulfill client strategic marketing objectives while meeting the needs of users.
• Develop DIRECTV weekly Dealer Updates microsite and emails that went out to all owners and dealers to inform them about recent news from corporate.
• Designed and developed clients’ marketing campaign emails along with providing reporting from Litmus and ExactTarget to show how well the campaign performed.
BrandMuscle Web Design Intern May 2013-Sept. 2013
• Helped with the design and development of digital products, templates and web based and mobile experiences that fulfill client strategic marketing objectives while meeting the needs of users.
• Designed and developed clients’ marketing campaign emails along with providing reporting from Litmus and ExactTarget to show how well the campaign performed.
• Designed internal white sheets and documents.
• Helped with the design and development of digital products, templates and web based and mobile experiences that fulfill client strategic marketing objectives while meeting the needs of users.
• Designed and developed clients’ marketing campaign emails along with providing reporting from Litmus and ExactTarget to show how well the campaign performed.
• Designed internal white sheets and documents.
Rochester Institute of Technology Oct. 2012 - May 2013
RIT ASC Graphic Designer Jan. 2013-May 2013
• Sole graphic designer working closely with the Academic Support Center marketing team to create table-tents, flyers, brochures, booklets and mail peices to help attract students to the center for academic support.
• Sole graphic designer working closely with the Academic Support Center marketing team to create table-tents, flyers, brochures, booklets and mail peices to help attract students to the center for academic support.
RIT Office of Sustainability Graphic Design Freelance Oct. 2012
• Worked with a team to help design a logo and set of icons for a zero waste management program for the Rochester Institute of Technology.
• Worked with a team to help design a logo and set of icons for a zero waste management program for the Rochester Institute of Technology.
Niagara Track & Field Hall of Fame Graphic Design Freelance Feb. 2012-April 2012
• Worked with the client as the sole designer to create a logo, flyers, stationary, 96 page banquet program.
• Worked with the client as the sole designer to create a logo, flyers, stationary, 96 page banquet program.
Education
2018-2019 Kent State University - Kent, OH
Master of Science, Graduating December 2019
UX Design
2010-2013 Rochester Institute of Technology - Rochester, NY
Bachelor of Fine Arts, Graduated May 2013
graphic design and minor in marketing
2009-2010 University of Akron - Akron, OH
basic foundation classes
2018-2019 Kent State University - Kent, OH
Master of Science, Graduating December 2019
UX Design
2010-2013 Rochester Institute of Technology - Rochester, NY
Bachelor of Fine Arts, Graduated May 2013
graphic design and minor in marketing
2009-2010 University of Akron - Akron, OH
basic foundation classes
Technical Skills
Illustrator, InDesign, Photoshop, Dreamweaver, Axure, Litmus, ExactTarget,
Word, Excel, PowerPoint, HTML5, CSS3, Javascript, AMPscript, Google Analytics
Illustrator, InDesign, Photoshop, Dreamweaver, Axure, Litmus, ExactTarget,
Word, Excel, PowerPoint, HTML5, CSS3, Javascript, AMPscript, Google Analytics